Why do some people pay a 100,000 percent premium for a Rolex when a Timex is such a sleek and efficient timepiece? Why do others kill themselves at work just so they can get there in a Lexus? Why do we pay 1,000 times more for designer bottles of water when the stuff that gushes from our taps is safer (because it’s more regulated), often tastier, and better for the planet? And how do we convince ourselves that more stuff equals more happiness, when all the research shows that it doesn’t?
See at SEED here
Product Design
